Make Your Patient’s Journey the Foundation of the Brand Experience, Not Just Another Strategic Input

ELEMENTS OF A PATIENT’S TREATMENT EXPERIENCE

Too often, organizations conduct patient journey work that provides useful insights, but fails to get carried through as THE FOUNDATION for building a comprehensive patient/HCP support experience. The opportunity exists to integrate journey components that are traditionally evaluated separately – creating a comprehensive brand asset to align all strategic & tactical planning.

patient-journey-elements

CONNECTING THE DOTS

Developing a comprehensive, integrated understanding of the 3 CRITICAL COMPONENTS of the treatment journey – emotional, clinical, and functional – is crucial to creating a seamless treatment experience by aligning brand efforts against known challenges and uncovered moments that matter.

Building a thorough, interconnected experience journey or blueprint:

  • Uncovers the Unknowns: identifies key knowledge gaps and areas where planned support is not addressing all the uncovered needs
  • Provides a Common Thread: through a unified framework, cross-functional teams can better develop their respective strategies and tactics
  • Enables Consistent Communication: provides a succinct visual source to align the organization on the approach for a comprehensive patient / HCP support experience

How are you aligning your organization around a single “Source of Truth” on a comprehensive treatment support experience?

Download this information as a PDF here

About Nuvera:

Nuvera dedicates itself to helping specialty pharmaceutical, biotech and rare disease companies to design and deliver a seamless patient and HCP experience for specialty therapies. Over the last 8 years, Nuvera has helped over 15 pharmaceutical companies to create and implement leading Patient-Centric solutions across 24 specialty therapeutic areas that received over 10 U.S. and Global excellence awards.

Nuvera services include the following:
• Uncover and crystalize patient and healthcare provider (HCP) needs
• Design impactful patient/HCP support experiences
• Build patient support programs and capabilities
• Optimize program performance

To learn more, please visit www.nuveracg.com

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