Make Your Patient’s Journey the Foundation of the Brand Experience, Not Just Another Strategic Input

ELEMENTS OF A PATIENT’S TREATMENT EXPERIENCE

Too often, organizations conduct patient journey work that provides useful insights, but fails to get carried through as THE FOUNDATION for building a comprehensive patient/HCP support experience. The opportunity exists to integrate journey components that are traditionally evaluated separately – creating a comprehensive brand asset to align all strategic & tactical planning.

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CONNECTING THE DOTS

Developing a comprehensive, integrated understanding of the 3 CRITICAL COMPONENTS of the treatment journey – emotional, clinical, and functional – is crucial to creating a seamless treatment experience by aligning brand efforts against known challenges and uncovered moments that matter.

Building a thorough, interconnected experience journey or blueprint:

  • Uncovers the Unknowns: identifies key knowledge gaps and areas where planned support is not addressing all the uncovered needs
  • Provides a Common Thread: through a unified framework, cross-functional teams can better develop their respective strategies and tactics
  • Enables Consistent Communication: provides a succinct visual source to align the organization on the approach for a comprehensive patient / HCP support experience

How are you aligning your organization around a single “Source of Truth” on a comprehensive treatment support experience?

Download this information as a PDF here

About Nuvera:

Nuvera dedicates itself to helping specialty pharmaceutical, biotech and rare disease companies to design and deliver a seamless patient and HCP experience for specialty therapies. Over the last 8 years, Nuvera has helped over 15 pharmaceutical companies to create and implement leading Patient-Centric solutions across 24 specialty therapeutic areas that received over 10 U.S. and Global excellence awards.

Nuvera services include the following:
• Uncover and crystalize patient and healthcare provider (HCP) needs
• Design impactful patient/HCP support experiences
• Build patient support programs and capabilities
• Optimize program performance

To learn more, please visit www.nuveracg.com

Nuvera is Pleased to Welcome Julie Choi to our Growing Family!

Julie_ChoiNuvera Life Science Consulting is excited to announce a new team member! Julie Choi joins the Nuvera team starting August 2016.

Julie recently graduated from the University of Texas at Austin with degrees in Biology and Public Health. She previously worked in a molecular biology lab on a project focused on enhancing and stabilizing lipid accumulation in microorganisms for biofuel. Prior to that, she worked at the Texas Health and Human Services Commission as a Compliance/Performance Management Intern, where she was responsible for implementing real-time responses to internal audit regarding Medicaid/CHIP.

Julie will be based in our Cedar Knolls, NJ headquarters. She recently moved to New Jersey from Texas where she spent majority of her life. Even though she is far away, she will forever and always be a Longhorn. Hook ‘Em Horns.

About Nuvera:

Nuvera dedicates itself to helping specialty pharmaceutical, biotech and rare disease companies to design and deliver a seamless patient and HCP experience for specialty therapies. Over the last 8 years, Nuvera has helped over 15 pharmaceutical companies to create and implement leading Patient-Centric solutions across 24 specialty therapeutic areas that received over 10 U.S. and Global excellence awards.

Nuvera services include the following:
• Uncover and crystalize patient and healthcare provider (HCP) needs
• Design impactful patient/HCP support experiences
• Build patient support programs and capabilities
• Optimize program performance

To learn more, please visit www.nuveracg.com

Nuvera is Pleased to Welcome a New Team Member Javier Rodriguez!

Nuvera Life Science Consulting is excited to announce a new team member!
Javier RodriguezJavier Rodriguez joins the Nuvera team starting June 28, 2016.

Javier comes to Nuvera with 17 + years of experience in management consulting and life sciences, most recently with Herspiegel Consulting, where Javier was responsible for leading strategy and execution of product launch, brand management, market access and patient engagement initiatives. Prior to that, Javier had gained solid knowledge of real-world patient experiences, HCP workflows, payer dynamics, and industry challenges working as an experienced retail community pharmacist across a number of top pharmacies. Years of daily interactions with patients and stakeholders across the continuum of care allow Javier to bring unique and invaluable insights to our team and our clients.

Javier will be based in our Cedar Knolls, NJ headquarters. He is a Jersey boy having been raised in Jersey City where he has lived most of his life and now resides in central New Jersey with his wife of 7 years and their two young children.

Javier graduated from the Ernest Mario School of Pharmacy, Rutgers University with a BS in Pharmaceutical Sciences and an MBA from Rutgers Business School.

“Working for Nuvera grants me a unique opportunity to directly and positively impact the lives of patients from the industry side. I have seen firsthand the many obstacles and the emotional toll that patients and their families face in accessing treatments while navigating a complex system. Now I can take those experiences with me to help design better systems.  Treating a patient is more than just writing and filling a prescription. At Nuvera, I am at the cutting edge of transforming and improving patient experiences.”

Key Takeaways From CBI’s Patient Engagement Solutions Summit

Recently, Nuvera was proud to sponsor CBI’s Patient Engagement Summit held June 21-22 in Princeton, NJ. CBI works hard to bring together a fantastic cross-selection of healthcare professionals to discuss the key issues facing our respective businesses, and the session on Patient Engagement continued in this tradition.

We are happy to share the key takeaways as well as our approach to defining the right Patient Engagement and Support Model:

  • Importance of Patient Engagement: It seems obvious when said, but the more patients are involved with their care decisions, the greater chance they have for positive treatment outcomes. However, enabling and tracking how successful we are in engaging patients is an ongoing challenge. From payer restrictions on covered therapies, to limited care appointments, patients may consistently feel as if they have little control over their treatment. All healthcare stakeholders need to focus on and develop different ways to enable patient choice, and today’s pharma/biotech companies can play a key role in providing education to patients on these choices. Combined with these efforts is the need to consistently measure overall patient engagement with their treatment – how can companies leverage patient activation measures and other techniques to measure the engagement they are driving in order to continuously improve their approach.
  • Need for Cross-Industry Partnership: Although not directly discussed during the conference, it is clear that stakeholders across the healthcare spectrum need to come together to determine the best way to work together in supporting patients. Everyone from hospitals, to pharmacies, payers, and pharma are attempting to assist the patient, but none are effectively coordinating their efforts with others yet, and ultimately are creating ‘over choice’ fatigue within patient populations.
  • Continued Urgency for E-Integration: Patient health records continue to be unacceptably fragmented due to ongoing interpretation and ambiguity around a way to effectively balance privacy laws/requirements with the appropriate sharing of patient data. A need still exists for governing agencies to define and set forth standards various EMR and sharing platforms can follow that allow for significant acceleration in the integration of patient data. This ability is essential to truly moving towards optimal treatment outcomes, and still looks to be far into the future before it will come to pass.

Is your Patient Support Program exceeding patient & healthcare provider expectations? How is your Program evolving to meet their changing needs?

Please read our post: Nuvera’s Approach to Defining the Right Patient Engagement and Support Model

About Nuvera:

Nuvera dedicates itself to helping specialty pharmaceutical, biotech and rare disease companies to design and deliver a seamless patient and HCP experience for specialty therapies. Over the last 8 years, Nuvera has helped over 15 pharmaceutical companies to create and implement leading Patient-Centric solutions across 24 specialty therapeutic areas that received over 10 U.S. and Global excellence awards.

Nuvera services include the following:
• Uncover and crystalize patient and healthcare provider (HCP) needs
• Design impactful patient/HCP support experiences
• Build patient support programs and capabilities
• Optimize program performance

To learn more, please visit www.nuveracg.com

 

 

Defining the Right Patient Engagement and Support Model

Patient Engagement is not a luxury driven by patient expectations, it is a pre-requisite to sustaining improved health outcomes. When it comes to Patient Engagement, there is no one-solution or one-size-fits-all. A number of factors from patient needs and therapeutic area to brand’s clinical attributes and market conditions determine the right Patient Engagement Model.

SUPPORT PROGRAM ARCHETYPES holistically account for the above factors and engage patients and HCPs in a way that facilitates therapy initiation, administration and adherence.

Patient Support Program Archetypes

Sample factors that determine the right Archetype for your brand/patient/HCP needs:

  • Challenges created/not addressed by your products attributes & disease state
  • Complexity of, and number of different support elements needed to ensure successful treatment outcomes (Dx, monitoring, dosage, administration, etc.)
  • Patient population, behavioral segmentation and resulting needs
  • Existing competitive patient/HCP support efforts
  • Anticipated patient volume & duration of therapy
  • Internal and external partner capabilities to deliver the support experience

WHAT IS YOUR ARCHETYPE?
Is your program exceeding patient & healthcare provider expectations?
How is your program evolving to meet their changing needs?

Download this information as a PDF here.

About Nuvera: Nuvera is a leader in the design and implementation of Patient & HCP support services. We enhance the patient experience by facilitating therapy initiation, administration, and ongoing adherence. We’ve built multiple award-winning patient support strategies and capabilities at both corporate and brand levels.

Nuvera excels in providing the following services to enable organizations and brands to create exceptional patient/HCP experiences:

  • Distilling Available Data into Key Actionable Insights Across the Treatment Journey
  • Designing a Seamless Combination of the Support Services to Meet Exposed Needs
  • Building Capabilities that Deliver a Flawless Treatment Experience
  • Establishing Continuous Customer Insights & Optimization Approaches

For more information, visit: www.nuveracg.com

 

Nuvera is Pleased to Welcome Lucas Paine to Our Growing Family!

Nuvera Life Science Consulting is excited to announce a new team member!Lucas Paine1

Lucas Paine joins the Nuvera team starting June 2, 2016.

Lucas comes to Nuvera with 15+ years of experience in healthcare and management consulting, most recently with IMS Consulting Group where he provided enterprise- and brand-level strategic insights leveraging his expertise in market & technology assessment. Lucas has accumulated a breadth of awareness across therapeutic areas, including virology, multiple sclerosis, metabolic diseases, and hematology. Prior to his tenure at IMS, Lucas gained invaluable hands-on experience in commercial operations, payer dynamics, and patient services working with Sanofi across a multitude of roles.

Lucas will be based in our Cedar Knolls, NJ headquarters and lives locally with his wife of 12 years and his three daughters. While he has lived a large portion of his life on the east coast his heart and team allegiance still live with his home-away-from-home, San Francisco, CA.

Lucas graduated in 1998 from Catholic University with a degree in Psychology.

At Nuvera, Lucas enhances our leadership team while contributing to our ability to help clients design and build award-winning Patient and HCP Support Services Programs:

My decision to come to Nuvera provides the opportunity to not only continue my career in life sciences, but to focus my knowledge and experience on patients and their family members. Anyone who has dealt with a new diagnosis, especially one life-threatening or rare, understands the emotional struggles and confusion that can arise. To be able to build platforms that are focused on helping a patient or caregiver’s ability to better navigate today’s complex treatment environment provides me an amazing level of motivation to get up in the morning to go to work.

About Nuvera:

Nuvera dedicates itself to helping specialty pharmaceutical, biotech and rare disease companies to design and deliver a seamless patient and HCP experience for specialty therapies. Over the last 8 years, Nuvera has helped over 15 pharmaceutical companies to create and implement leading Patient-Centric solutions across 24 specialty therapeutic areas that received over 10 U.S. and Global excellence awards.

Nuvera services include the following:
• Uncover and crystalize patient and healthcare provider (HCP) needs
• Design impactful patient/HCP support experiences
• Build patient support programs and capabilities
• Optimize program performance

To learn more, please visit www.nuveracg.com

The Ultimate Nuvera Team Experience

At Nuvera, we are so focused on designing patient experiences that often we have little time left for designing our own. Last week, we fixed that and came up with the ultimate 2-day team-bonding experience. Check out a few highlights.

Prohibition Pandemonium Escape Room

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Saturday Night Live Museum

SNL

Pub Crawl – Billymark’s West

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Pub Crawl – Gallow Green

GallowGreen2

GallowGreen3

Pub Crawl – The Frying Pan

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We crossed the finish line at the Standard Biergarten and Fat Cat.
The picture-taking responsibility was long forgotten by that time…

Ready, Set…

Go-kart break, anyone? Fierce competition and a lot of laughs ensued when we took to the tracks together. Just another day in the life of Team Nuvera.

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Team Pic

Expose Culture in One Interview: 5 Unmistakable Signs

fitin2So you aced the interview, meshed with everyone, and eagerly jumped into the new position…only to discover that you’d been bamboozled – this was not the culture you were sold! What went wrong?

Companies are living creatures with established personalities and perspectives. You can gauge some of that character by carefully inspecting their brands, though most of it you learn only through immersion within the company’s culture, by working alongside fellow employees, and by living their core values. At some point you may begin to feel that your own values are clashing with the company’s expectations of you, and that the culture you were promised during the interview does not match the reality of this new daily grind. Worse yet, you might not be in a position to drop everything and walk away. The good news is that culture’s reach is ever-present, and you can discern the tone of a company’s culture, even if you’re granted just one interview in which to do it.

To be fair, building a supportive, cohesive team within an outstanding environment is a delicate science, and maintaining it – a rigorous venture. We know firsthand because we think we’ve done it. And we get it. Our advice is this: don’t settle for the status quo. Instead, arm yourself with the knowhow to distinguish the dynamic from the dismal:

1. Employees are devoid of mirth.

If there’s nary a smile nor chuckle floating around, then lightness may have been squashed. When you’re dealing with serious topics at work, there’s no need to be staid and somber to be good at what you do. Laughter breaks up adversity and supports community among team members.

2. The physical space recedes into lifelessness.

If sterile gray cubicles leave you feeling blank, there’s no color for miles, and no objects to inspire, then this dullness speaks to a fundamental problem in ambiance design and creative expression.

3. People are fatigued, dragging along, and bleary-eyed.

Employees may be sleep deprived from being (obnoxiously) overworked, and are probably operating within an inflexible system that fails to honor their wellbeing. Uninspiring, low energy atmospheres tend to signal a larger workplace pandemic.

4. The interview feels suspiciously scripted.

Do panel members give eerily similar responses to your questions about the environment? Then management could be directing the script. Likewise, if you feel insulted by their stale, irksome questions (Where do you see yourself in five years?) and if the exchange feels more like an interrogation than a conversation, then this stock question approach will do nothing to assess your true personality, leaving you unseen and unheard.

5. You aren’t treated like a human being.

Have they made you feel like a real person or like yet another number on the lengthy list? If panel management conveys a fossilized attitude à la I’ve-been-here-a-long-time-and-I-call-the-shots, then those interview nerves you’re feeling are more likely foreshadowing supreme antagonism. It would be wise to move along.

Nuvera believes that people’s experiences are of the utmost importance. We’ve worked persistently at building a healthy culture from the beginning, and we’re proud of our efforts. Operating within the unique dimensions of a start-up, where hundreds of pressing matters compete for priority every day, the team defined this cultural conversation as we went along. And we continue to celebrate fresh alternatives to the typical consulting hierarchy crushing freethinking spirits; here’s what some team members had to say about their interview experiences at Nuvera, and why they chose to grow their careers with us:

  • You meet all kinds of people during the interview process which highlights the importance of individualism and how it contributes to being part of something bigger.
  • I noticed very quickly that everyone liked each other, and through the collaborative interview process on-site I was able to see, and not just hear, how the team interacted. It was clear that they knew each other well and worked as a team.
  • What struck me when I talked to folks at Nuvera the first time was that it was a welcoming, friendly, playful, (though clearly business-focused) environment made up of smart colleagues who obviously enjoyed working together.  

We’d love to get your take on it: tell us about your favorite interview deal makers – and worst deal breakers.